American Greetings Gift Planning Notes

Gift planning

Corporate Gifting with American Greetings: Selecting the Right Approach for Your Company Size and Budget

A practical guide for administrative buyers comparing American Greetings gift bags, greeting cards, christmas ornaments, and gift card options across different company sizes. No one-size-fits-all solution—find your scenario.

2026-07-10 Elise Laurent

Gift planning

The Greeting Card Business is Profitable if You Stop Treating It Like an Art Project

A B2B insider's view on why greeting card businesses fail and how to run a profitable operation with the right processes, not just good design.

2026-07-09 Elise Laurent

Gift planning

Corporate Gifts That Work: Choosing Between Impact, Budget, and Brand Consistency

A quality manager’s guide to selecting corporate gifts (like candles, holders, and decor) based on your company’s real needs—not a one-size-fits-all list.

2026-07-09 Elise Laurent